2024 Holiday Packout Box

In response to a creative brief, I along with Color Wow’s team of four other graphic designers developed designs for Color Wow’s Holiday Edition shipper boxes. Throughout several design rounds, the team collectively submitted more than 70 unique concepts. The final selections were chosen by the Creative Services Director and presented to the CEO and Founder, who selected her two favorites. A poll with the two designs was sent to multiple departments and my design was chosen as the final.

From then, I proceeded to the mechanicals phase, where I created dielines for both small and large size boxes and tested them with paper mock-ups to ensure functionality and visual appeal. I chose Pantone colors to complement the design and matched them with a tissue paper sample. Additionally, I designed a packout card that matched the box design, to be included in each shipment during the 2024 holiday season.